ARCIO Bag: Re-define brand & Re-design brand identity
Arcio is dedicated to crafting timeless and durable bags that seamlessly blend minimalist aesthetics with practical functionality. Arcio recognizes the challenges faced by young individuals who need a reliable bag to carry their essentials without compromising style.
They believe in the power of simplicity. The design philosophy revolves around clean lines, minimalist details, and a focus on essential features that cater to the needs of modern urban dwellers. Arcio truly understands that carrying multiple items in one bag can be a daunting task, which is why they have meticulously designed bags to provide optimal organization and ease of use.
We assist Arcio in finding their soul by exploring the synergy between the fluidity of waves and the simplicity of minimalist design principles, creating a harmonious fusion that evokes a sense of balance and tranquility.These wave-inspired forms become the focal point, adding a sense of fluidity, vitality, and visual interest to the minimalist aesthetic. Smooth, flowing surfaces reminiscent of water's reflective qualities create a sense of movement and rhythm.
Experience the captivating allure of the Harmonic Wave, where dynamic energy meets serene simplicity.
Client.
Arcio Bag
Scope of Work.
Brand story
Tagline development
Communication strategy
Photography direction
Visual identity
Team.
Dimitri mahardianto Creative Director
Faza adwitiya Graphic Designer
Aulia rahman Photographer
